A great form page is a crucial part of the conversion funnel, but they still tend to be overlooked. When that happens a bottleneck is created in one of the most critical steps of the funnel; imagine your grocery store not having a cash desk, implying that you should leave your cart on the ground and leave the same way you entered.

My own opinions are included to help kickstart your own thinking, use them as a starting point for your thought-process and expand on them as much as you can. The more questions you’ve asked and answered the bigger the chance of the redesign being successful.

When you feel that you’ve answered enough questions and covered as many best-practices as possible, go ahead and execute. But don’t let it end there: opinions, theoretical questions/answers and best-practices are merely a first step for optimization, not the end-game.

I am aware that my opinions are usually not shared with my target demographic, the questions/answers in my mind don’t cover all aspects and that best-practices can be wrong for my clients industry or wrong altogether. Therefore I test, and you should too, (with a tool like google optimize or Optimizely for example) every thesis that I can’t confirm or deny with other sets of data.

Below you will find a collection of form page design inspiration that will help guide you on your way to a fully optimized funnel.